Sportoid | Meet Our Players
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Founding Partner
Harish Krishnamachar

Harish has 30 years of work experience and has been in the sports Industry since 2006. He brings a conceptual and strategic perspective to the business and has in his early days in the industry actively managed event delivery as well.

A desire to see brands and players get fair value and a belief that sport as a marketing multiplier is unrivalled have kept his interest in the industry alive.

An amateur poker player and recent dog lover, Harish spends some of his time teaching almost anyone willing to listen.

Founding Partner
Nitin Khanna

Nitin has 20 years of work experience and has been in the sports industry since 2006. With the strength of his relationships – across both clients and sportspeople, Nitin has created substantial value across the spectrum of the sports value chain.

He is driven in part by the idea that Indian sport has only one way forward and that is exponential growth. His mandate to himself has been to curb over exuberance in sporting values and ensure stronger foundations.

A passionate sports fan with an encyclopedic memory for events and statistics, his passion is matched by that for his personal fitness.