Sports Marketing, Explained! (In one sentence)
Some days back, a client and a dear friend asked me, ‘Can you explain Sports marketing completely in a single sentence’?
Now this sounds easy, but then when I sat and thought about it, suddenly the task seemed even more difficult than it sounds.
Well, for starters I took a cue from the word ‘Completely’, because that is what makes this task very difficult.
“A sports marketer calibrates his sporting asset to the brand/product, customizes his offering with the sport, celebrates with the passion of the fans/audience and calculates the benefits accrued”.
Hence remember, the 4C model of sports marketing– Calibrate, Customise, Celebrate and Calculate.
Awaiting feedback, inputs and suggestions.