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Sports Marketing

Sports Marketing, Explained! (In one sentence)

  Some days back, a client and a dear friend asked me, 'Can you explain Sports marketing completely in a single sentence'? Now this sounds easy, but then when I sat and thought about it, suddenly the task seemed even more difficult than it sounds. Well, for starters...

Fortune lies (now) at…..

    Well you must admit that the subject sucked you in to reading this. That's the beauty of a headline like that, however once the reader is in, the onus is on the writer to give justice and provide some real 'fortune' to his readers. For starters,...